perceived a higher

Using the same seven dimensions of per-
ceived risk, but this time in the United States,
Kim, Qu, and Kim (2009) found the expected—
i.e., nonpurchasers perceived a higher risk on
financial, performance, psychological, security,
and time risks than Jumping Castle online purchasers of airline
tickets. Considering not just airline tickets but
all types of travel services, Jensen (2012) real-
ized that perceived risk was negatively related to
consumers’ intention to purchase travel online.
This relationship between perceived risk and
online travel purchases also seems to be con-
sistent across studies conducted worldwide. For
instance, in Spain, Bigné et al. (2010) noticed
that Spanish Internet users who did not buy air-
line tickets online were essentially concerned
with three risk dimensions: performance, psy-